Links:

    -BOOK SITE: Microtrending.com
    -WIKIPEDIA: Mark Penn
    -Penn, Schoen & Berland Associates
    -EXCERPT: from Microtrends by Mark J. Penn and E. Kinney Zalesne
    -ESSAY: The Power of Hillary (James Carville and Mark J. Penn, July 2, 2006, Washington Post)
    -
    -PROFILE: The Gurus | Mark Penn: Clinton's PowerPointer: With Data and Slides, a Pollster Guides Campaign Strategy (Anne E. Kornblut, 4/13/07, Washington Post)
    -PROFILE: Penn, Inc.: From "office park dads" to "mom-fluentials," Mark Penn's focus on dubious micro-targeting and affluent swing voters has influenced American politics for too long. (Mark Schmitt, March 22, 2007, American Prospect)
    -INTERVIEW: My Conversation with Mark Penn (Charlie Rose, October 17, 2007 Huffington Post)
    -PROFILE: Hillary Inc. (Ari Berman, 5/17/07, The Nation)
    -PROFILE: A Few Degrees of Separation From Hillary Clinton's Top Adviser (Jeffrey H. Birnbaum, February 20, 2007, Washington Post)
    -ESSAY: Mark Penn's Cynical "Microtrend" View Under The Microscope In Clinton's Fading Campaign (David Kiley on February 22, 2007, Business Week)
    -AUDIO INTERVIEW: Pollster's Book IDs Society's 'Microtrends' (All Things Considered, September 13, 2007)
    -INTERVIEW: Questions for Mark Penn (Interview by DEBORAH SOLOMON, September 2, 2007, NY Times Magazine)
    -LECTURE: Microtrends: The Small Forces Behind Tomorrow's Big Changes, Author: Mark Penn (BOOK TV)
    -PROFILE: Hillary Clinton: Can pollster Mark Penn put her back in the White House?: Pollster Mark Penn is an expert at spotting 'microtrends’ and the Democrat frontrunner hopes his skills will help her back to the White House. (Matthew d’Ancona, 9/19/07, Daily Telegraph)
    -PROFILE: Rumpled Mark Penn, Clinton Pollster, Goes Back to Battle: 'Gosh,' he asks, would Obama want to meet Ahmadinejad? (Jason Horowitz | July 31, 2007, NY Observer)
    -PROFILE: Penn, like Rove, wants intellectual cred (John F. Harris and Jim VandeHei, Sep 6, 2007, Politico)
    -PROFILE: Meet Clinton's 'Numbers Junkie' (CYNTHIA McFADDEN and EILEEN MURPHY, Sept. 5, 2007, ABC News: Nightline)
    -ESSAY: Cougars, Archers, Snipers (MAUREEN DOWD, October 21, 2007, NY Times)
    -
    -ARCHIVES: "mark penn" (Find Articles)
    -REVIEW: of Microtrends: The Small Forces Behind Tomorrow's Big Changes by Mark Penn & E. Kinney Zalesne (Harry Hurt III, NY Times Book Review)
    -REVIEW: of Microtrends (Sarah Baxter, Times of London)
    -REVIEW: of Microtrends (The Economist)
    -REVIEW: of Microtrends (Rachel Sylvester, Daily Telegraph)
    -REVIEW: of Microtrends (Ted Landphair, VOA News)
    -REVIEW: of Microtrends (Ed Kilgore, Washington Monthly)
    -REVIEW: of Microtrends (Mya Frazier and Mike Ryan, Ad Age)
    -REVIEW: of Microtrends (Ezra Klein, In These Times)
    -REVIEW: of Microtrends (Karen Breslau, Newsweek)
    -REVIEW: of Microtrends (Alexander Cockburn, Times of London)
    -REVIEW: of Microtrends (USA Today)
    -REVIEW: of Microtrends (NY POst)
    -REVIEW: of Microtrends (The Australian)
    -REVIEW: of Microtrends (Alexander Wolfe, Information Week)
    -REVIEW: of Microtrends (Sinead Carew, Reuters)
    -REVIEW: of Microtrends (The Globe & Mail)
    -REVIEW: of Microtrends (Giles Whitell, Times of London)
    -REVIEW: of Microtrends (Sam Schulman, Wall Street Journal)
    -REVIEW: of Microtrends (Zdenka Marecka, China International Business)
    -REVIEW: of Microtrends (Branding Strategy Insider)
    -REVIEW: of Microtrends (Klaus Kneale, Forbes)
    -REVIEW: of Microtrends (James Harkin, Independent)
    -REVIEW: of Microtrends (Diane Brady, Business Week)